The EXMA event is recognized for its ability to carry out a groundbreaking innovation, which involves asking fundamental questions and breaking limiting beliefs. On the occasion of its tenth anniversary and with presence in a dozen countries, EXMA stands out for bringing renowned figures such as Tony Robbins, Tom Brady, Richard Branson, and Barack Obama, something uncommon in the field of leadership and entrepreneurship events in Mexico and Latin America.
Fernando Anzures, founder and CEO of EXMA, highlights the importance of being an eternal student in the technological era and emphasizes the relevance of continuous training and the adoption of technological tools to automate processes and gain a competitive advantage. The need to challenge ambitious goals, iterate with tools, accept failure, and move quickly is a fundamental pillar in the event's approach.
In a context where digitalization and new technologies are transforming the rules of the game, EXMA presents itself as a space to explore new ways of thinking, acting, and connecting. The transition of companies towards a dynamic approach involves optimizing the use of technology to automate recurring tasks and devote time to activities that drive business growth.
The concept of Marketing 5.0, which merges technology and humanity, becomes a key tool for entrepreneurs and small businesses seeking to stand out in the content economy. Adaptability and the ability to reinvent oneself are presented as fundamental aspects in an increasingly changing environment. From a perspective of effective networking, EXMA serves as a bridge to empower participants in their day-to-day activities.
Fernando Anzures highlights the importance of becoming "doers" in the digital age, where continuous education, action, and adaptability are essential to bring innovative ideas into practice. The construction of a strong and authentic brand that connects with audiences lies in differentiation, the resolution of human problems, and authenticity.
A disruptive leader is characterized not by seeking to always be right or being authoritative, but by fostering an environment of collaboration and growth. The ability to develop a Mindset 5.0 to take advantage of the opportunities offered by artificial intelligence and automation entails constant adaptation to an evolving environment, where technology can be an ally in optimizing daily tasks.
